Matthew Birkett

Country: United Kingdom
Sector: Automotive
Job title: European Product Marketing Manager
Subject of study: Business and Management, International Business
Year of graduation: 2022, 2025
Type/Level of study: Postgraduate Taught, Undergraduate

Current Employer/Organisation Name

Ford Motor Company

What have you been doing since leaving Exeter, and what are you doing now?

I graduated from Exeter in 2022. Today, I lead product marketing for Ford’s Commercial EV Charging Division in Europe.

Why did you choose this career? And what do you enjoy most about your work?

I chose this career because it combines my passion for innovation and product strategy. I love the creativity and commercial impact this role offers.

Please tell us if you were a member of any societies, groups or sports clubs?

I was part of the Exeter Muay Thai Society and the Business & Finance Football Society.

What did you enjoy most about your programme and what was the biggest highlight?

I loved being around students who shared my passion for Business & Management. The group projects delivered my top highlights!

What did you most enjoy about studying here?

The friendly atmosphere and passionate learning environment.

Why did you choose to study at Exeter?

I lived in Devon, and Exeter had a prestigious reputation for academic excellence.

What skills and experiences have been most useful for your career?

By providing a solid base across business, finance, economics and marketing, which allows me to engage with a variety of stakeholders.

What advice would you give to a current student who wishes to pursue your career?

Focus on your passion and maintain a growth mindset. Work experience and early internships are incredibly valuable.

What are your plans for the future?

Continuing to invest in personal development.

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