Shah Didarul Hasan

Current Employer/Organisation Name

Innovation Federal Credit Union

What have you been doing since leaving Exeter, and what are you doing now?

I was Head of Marketing in a large consumer goods (Food & Beverage) company in Bangladesh. Now I moved to Canada as a permanent resident and started as a Digital Marketing Specialist role in the financial services industry.

Why did you choose this career? And what do you enjoy most about your work?

I always wanted to be a top-notch marketer. I mostly love strategic marketing, brand building, digital marketing and its growing influence to impact marketing results.

What did you enjoy most about your programme and what was the biggest highlight?

I learned strategy building, entrepreneurship and critical thinking for business decision making. I loved group assignments and working in team to accomplish projects.

Why did you choose to study at Exeter?

Business School World-class scholarship made this possible!

What skills and experiences have been most useful for your career?

Marketing Strategy • Team Leadership • Product Marketing • Brand Management • Digital Marketing

What advice would you give to a current student who wishes to pursue your career?

Study attentively, keep exploring and testing theories into practice. 

What are your plans for the future?

I want to build a marketing agency in Canada. In this line, I completed a Professional Digital Marketing Certification at University of Calgary with 97% marks in 5 courses.